DOORDASH
Experience Campaign
“Time Unleashed”
Film Treatment
DoorDash Campaign:
"Time Unleashed"
Introduction:
Led by Director and Cinematographer David Copithorne, we pride ourselves on crafting immersive narratives that resonate deeply with audiences. With a keen eye for detail and a passion for capturing authentic moments, we elevate every project to new heights.
Pitch:
In collaboration with DoorDash, we present "Time Unleashed" – a captivating video campaign that celebrates the liberation of time through the convenience of grocery delivery. As DoorDash ventures into the realm of grocery delivery, we embark on a journey to showcase the transformative power of this service through the lens of a human experience.
Concept:
"Time Unleashed" follows the stories of three individuals who emerge as victors in DoorDash's competition, each winning the ultimate prize – time. With DoorDash taking care of their grocery needs, they find themselves liberated from the mundane task of shopping, unlocking a world of possibilities. Our small, dedicated crew ensures an intimate and authentic portrayal of their newfound freedom, capturing every moment with the precision of high-end cinema cameras and lenses.
Execution:
Through evocative visuals and intimate interviews, we delve into the lives of our winners, exploring the diverse ways in which they choose to reclaim their time. From pursuing lifelong passions to reconnecting with loved ones, each story unfolds with honesty and poignancy, drawing viewers into the emotional core of the narrative.
Why Us:
At DCFOTOFILM we understand the importance of authenticity in storytelling. Our commitment to realism, coupled with our expertise in cinematography, ensures that every frame pulsates with life and resonance. By keeping our crew small, we foster genuine connections with our subjects, capturing the raw essence of their experiences with unparalleled depth and intimacy.
Conclusion:
"Time Unleashed" is more than just a campaign – it's a celebration of the precious commodity we call time and the endless possibilities that unfold when it's set free. With DCFOTOFILM at the helm, this collaboration with DoorDash promises to inspire, uplift, and resonate with audiences worldwide, leaving an indelible mark on hearts and minds alike.
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CONTEST WINNER EXAMPLES
"Reconnection": Synopsis: Meet Sarah, a busy working mother who always struggled to find time for her family amidst her hectic schedule. With DoorDash taking care of her grocery needs, Sarah now has precious hours to spare. In this video, we follow Sarah as she plans a surprise picnic for her children in the park. From preparing homemade sandwiches to playing games under the warm sun, Sarah cherishes every moment of uninterrupted quality time with her family, forging deeper bonds and creating lasting memories.
Key Message: With DoorDash, families can enjoy meaningful moments together without the hassle of grocery shopping.
"Passion Project": Synopsis: Enter Alex, a passionate musician who dreams of composing his own album but has always struggled to find the time amidst his demanding job. With DoorDash freeing up his evenings, Alex now has the opportunity to pursue his lifelong passion. In this video, we witness Alex transforming his living room into a makeshift recording studio, pouring his heart and soul into each melody and lyric. Through late-night jam sessions and moments of creative inspiration, Alex's dream slowly takes shape, proving that with DoorDash, anything is possible.
Key Message: DoorDash empowers individuals to pursue their passions and unlock their creative potential.
"Community Connection": Synopsis: Meet Javier, a compassionate retiree who has longed to give back to his community but found himself tied up with daily errands. With DoorDash streamlining his grocery shopping, Javier now has the opportunity to volunteer at a local soup kitchen. In this video, we shadow Javier as he joins forces with other volunteers, serving warm meals to those in need and spreading joy through acts of kindness. From heartfelt conversations to shared laughter, Javier discovers fulfillment in giving back, proving that with DoorDash, one person can make a difference.
Key Message: DoorDash enables individuals to enrich their communities and make a positive impact on the world around them.
These video concepts showcase the diverse ways in which the winners can utilize their extra time to engage in meaningful human experiences, underscoring the value and impact of DoorDash's grocery delivery service.
STREETER STYLE EXAMPLES
We teamed up with Cossette Agency in Vancouver and Chatters Hair Salon to produce a road trip mini-series campaign called “Style Happy.” DCFOTOFILM traveled, filmed, edited, and produced videos within a 48-hour turnaround time, showcasing real-world people off the streets getting haircuts in the Chatters Style Happy Van.
8x Episode Series over 3.5 weeks across Canada. This is our best example which would parallel what we’re trying to achieve with real winners from the DoorDash campaign. Unscripted, raw, and just plain human!
DCFOTOFILM DEMO REEL 2024
DP David Copithorne working with an LED wall.
Production Cost
This is a budget breakdown that involves 1x of the videos in the 3x video campaign.
With a budget of $10K, we can only handle 2x crew total, with an assistant being hired on the location. If we want more crew our budget of $10K needs to increase.
Pre-Production:
Producing: $600
Scriptwriting and storyboarding: $200
Director Prep: $400
Equipment rentals & prep: $100
Total pre-production cost: $1,300
Production:
Crew salaries (Director/Cinematographer, Assistant): $2,500
Production equipment (cameras, lighting, sound): $800
Travel expenses (flights, hotels, food for crew of 2): $1,500
Rental Vehicle 2x days - $400
Total production cost: $5,200
Post-Production:
Video editing and color grading: $3,200
Music Licensing: $200
Hard drives: $100
Total post-production cost: $3,500
Total Budget Breakdown for Each Video:
Pre-production: $1,300
Production: $5,200
Post-production: $3,500
Grand Total for Each Video: $10,000
3x Videos in Campaign
$30,000 + GST
Grand Total: $31,500
This adjusted breakdown ensures that each video (TOTAL 3x) stays within the $10,000 budget while still allocating funds for pre-production, production, post-production, and a contingency fund for unexpected expenses.
CREW:
David Copithorne - Line Producer, Director of Photography, Editor
Camera Assistant: TBD on location of production.
Director of Photography: David Copithorne
